cookandkaye

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Mobile statistics

In the headlines today (6th August 2015) is the Ofcom report on the Communications Industry in the UK (Their data summary is here). This shows that 61% of people in the UK used a mobile device to access the internet in the last year.

Going beyond this statistic to a meaningful measure of how important mobile compatibility might be for your web site is a little more tricky. Global statistics (from Statcounter) indicate that data access through mobile devices (including tablets) is now at around 35% of all traffic.

This data does not tie in well with other statistics – including probably your own server statistics. A ‘typical’ website, such as that run by W3C Schools indicates that 5.4% of all visits are from mobile devices (W3C schools). This figure shows a slow but steady year-on-year increase of about 1%…

So, what is going on? Explanations range from the mundane (people watch a lot of video on their phones) to the apocalyptic (independent websites are dead!). The lesson, however, is clear. While desk or lap-tops are still the most used devices on the internet, nobody can afford to ignore mobile devices …