{"id":12,"date":"2008-08-21T10:49:07","date_gmt":"2008-08-21T14:49:07","guid":{"rendered":"https:\/\/cookandkaye.com\/artblog\/?p=12"},"modified":"2008-08-21T10:49:07","modified_gmt":"2008-08-21T14:49:07","slug":"dtc-in-regenerative-medicine","status":"publish","type":"post","link":"https:\/\/cookandkaye.com\/projects\/dtc-in-regenerative-medicine\/","title":{"rendered":"DTC in  regenerative medicine"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"left\" src=\"https:\/\/cookandkaye.com\/projects\/wp-content\/uploads\/2008\/08\/lizard_sketch-150x150.jpg\" alt=\"Sketch of the tail-less lizard\" title=\"lizard_sketch\" width=\"150\" height=\"150\" \/><\/p>\n<p>The design was to identify a proposed new centre for regenerative medicine, to be hosted jointly by the Universities of Durham and Newcastle. We evaluated a range of possible logo designs, which were discussed as roughs with our client, before developing the tail-less lizard or gocko concept. The gecko is well know for being able to loose its tail to a predator helping it make an escape, and then re-grow the tail. This animal beautifully reflects the goals of any regenerative medicine programme \u2013 to be able to regenerate tissues, limbs, teeth, internal organs &#8211; following an accident or disease.<\/p>\n<p class=\"ref\">The DTC regenerative medicine logo was created in August 2007, the draft above left dates from July 2007, while the finished version (employed in a powerpoint presentation) is shown in context below:<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/cookandkaye.com\/projects\/wp-content\/uploads\/2008\/08\/dtc_regen_med.jpg\" class=\"center\" alt=\"DTC proposal cover\" title=\"dtc_regen_med\" width=\"500\" height=\"376\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The design was to identify a proposed new centre for regenerative medicine, to be hosted jointly by the Universities of Durham and Newcastle. We evaluated a range of possible logo designs, which were discussed as roughs with our client, before developing the tail-less lizard or gocko concept. The gecko is well know for being able [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts\/12"}],"collection":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":0,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts\/12\/revisions"}],"wp:attachment":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/categories?post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/tags?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}