{"id":1241,"date":"2020-07-31T11:28:03","date_gmt":"2020-07-31T11:28:03","guid":{"rendered":"https:\/\/cookandkaye.com\/projects\/?p=1241"},"modified":"2020-07-31T14:41:56","modified_gmt":"2020-07-31T14:41:56","slug":"mobile-statistics-2","status":"publish","type":"post","link":"https:\/\/cookandkaye.com\/projects\/mobile-statistics-2\/","title":{"rendered":"Mobile statistics (2)"},"content":{"rendered":"\n

In 2015, we noted that access to websites through mobile devices was a vital consideration in any new website design.<\/a> Back then the headline figures from Ofcom were somewhat exaggerated, being based on kB of data transferred, but claimed 61% of web traffic was through mobile devices. This was not reflected in statistical reports based on visitor numbers to ‘normal’ websites, or in own observation of browsing statistics on client’s websites.<\/p>\n\n\n\n

A personal glimpse of current browsing habits (July 2020), suggests that our client’s websites are now more closely in-line with the earlier Ofcom report:<\/p>\n\n\n\n

Visitors to commercial websites<\/strong> now split approximately evenly between desktop and mobile devices, while visitors using a tablet come in at about 20% of the total.<\/p>\n\n\n\n

Visitors to our academic websites, in contrast, have more conservative browsing habits:<\/strong> Most academics have access to a larger desktop device which they use for research, and the statistical split is closer to 80% on desktops, with most of the remaining visitors being on smaller mobile devices, and only about 1% accessing sites through tablets. For some academic sites there will also be issues with getting access to an internal site that is only available over a VPN, but that is not a factor in these statistics.<\/em><\/p>\n\n\n\n

Despite the change in visitor profile, very few modern websites pay more than lip-service to design for mobile use.<\/strong> The design principle stops at cramming a large desktop site (that the boss sees in the design briefs) into a smaller format, with no consideration to the reduced processing power and bandwidth that these devices have access to, or increased cost a visitor may experience in downloading a graphics heavy website…<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2015, we noted that access to websites through mobile devices was a vital consideration in any new website design. Back then the headline figures from Ofcom were somewhat exaggerated, being based on kB of data transferred, but claimed 61% of web traffic was through mobile devices. This was not reflected in statistical reports based […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts\/1241"}],"collection":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/comments?post=1241"}],"version-history":[{"count":4,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts\/1241\/revisions"}],"predecessor-version":[{"id":1253,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/posts\/1241\/revisions\/1253"}],"wp:attachment":[{"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/media?parent=1241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/categories?post=1241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cookandkaye.com\/projects\/wp-json\/wp\/v2\/tags?post=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}