Google churn
Business must be quiet, because everyone is working on optimising their websites. We can see this because positions in search results are jumping by as much as five places per day with the same search term. This is occurring in quiet back-water areas, where a shift of one place in a month is unusual. This effervescent behaviour in search positions I’ve (re)christened* ‘Google churn’, after the dominant search engine in the market. This implies a lot of people running around adding new links to their sites rather than actively selling stuff (or they are paying a fortune to run SEO every day, I don’t think)…
“SEO – is a long tall greasy pole”
It is a little frustrating, because a lot of the links being created are ‘spam’ – irrelevant comments added to blog posts in the hope that the URL will be included. This means that anyone running a blog (like this one) is getting deluged by faux comments. Sorry, I’m sure your business is deserving, but if the comment isn’t relevant to the post, it won’t get published…
“For small companies, Google churn is a bad sign, as it indicates of serious concern at the proprietor level.”
*I think this is a new compound adjective (or something) – at least according to Google…
